If you’ve heard about High Level (also known as GoHighLevel), you already know it’s a powerful CRM platform with broad functionality. But when it comes to med spas and plastic surgery practices, out-of-the-box tools aren’t enough.
That’s where Aesthetix CRM comes in. Built on the High Level (GHL) codebase, Aesthetix CRM takes everything you love about the platform and supercharges it with premium features, HIPAA compliance, aesthetic-specific configurations, and dedicated support. In this article, we’ll compare Aesthetix CRM vs. High Level and show you why choosing Aesthetix means faster results, less setup work, and better ROI.
1. Custom-Built for Aesthetic Practices
High Level is a generalist platform—you get a blank canvas. That might work for some, but most med spas and plastic surgery practices don’t have time to spend months setting up workflows and marketing automation.
Aesthetix CRM is built exclusively for the aesthetics industry, with:
- 100+ ready-to-use workflows
- 100+ email and SMS templates
- 100s of system pre-configurations
- Custom-built snapshots for med spas and plastic surgeons
- Optimized sales pipelines designed for consultation-driven businesses
These assets were developed from over 500 hours of expert implementation work, backed by 10+ years of experience setting up platforms like HubSpot, Salesforce, and Infusionsoft specifically for aesthetic clinics.
2. Cost Comparison: Aesthetix CRM vs. High Level
Setting up your own HIPAA-compliant High Level system gets expensive fast. Here’s a breakdown:
| Feature | GoHighLevel DIY | Aesthetix CRM |
|---|---|---|
| Base Platform | $497/month | Included |
| HIPAA Compliance Add-On | $297/month | Included |
| HL Ad Manager | $97/month | Included |
| HL Premium Support | $500/month | Included |
| LeadConnector Email | Usage Based | Usage Based - Slightly Higher Pricing |
| LeadConnector Phone / Twilio | Usage Based | Usage Based - Slightly Lower Pricing |
| Free Credits for Usage | $0 | $120 |
| A2P Compliance Setup | Manual | Done-for-you |
| Email + Phone Setup | Manual | Done-for-you |
| Custom UI & Features | None | 20+ |
| Aesthetic Automations & Templates | Build it yourself | 175+ ready-to-use |
| Monthly Cost (Est.) | $1,500+/month | $299+/month |
And that’s not including setup time, developer fees, and the learning curve that comes with building out workflows, booking forms, integrations, DNS records, and A2P compliance on your own. We estimate that you would need to hire someone for $100/hour for a minimum of 100 hours to get close to the system we have built.
3. Support That Understands Aesthetics
High Level gives you the platform. Aesthetix CRM gives you the platform + the people who know how to make it work for aesthetic practices.
- Live chat with under 2-minute response times
- Average ticket resolution under 48 hours
- Access to our robust Help Center with 200+ articles
- Aesthetix Academy: our on-demand training platform with 5+ industry-specific courses and new content every quarter
- Premium support access to High Level technical team via Aesthetix partnership, not just the standard help desk
Our white-glove onboarding experience includes:
- Pipeline customization based on your actual patient journey
- Domain setup, phone configuration, and full A2P compliance (100% approval rate)
- Website and ad integrations
- Staff training and ongoing success check-ins
4. Built for Compliance, Speed, and Scale
If you’re handling PHI or syncing with an EMR, HIPAA compliance isn’t optional. High Level requires you to purchase their HIPAA Add-On for this functionality. In some cases, you will still need more, especially if you build your own integrations. Aesthetix CRM delivers this out of the box with:
- OAuth 2.0 API for secure EMR integrations
- Seamless integrations with Zenoti, Boulevard, Nextech, ModMed, and more
That means faster implementation and less risk.
Final Thoughts
High Level is a fantastic tool for agencies and marketers who want to build from scratch. But if you’re a med spa or plastic surgery practice looking for a ready-to-go CRM tailored to your industry, Aesthetix CRM is the superior choice.
With done-for-you automation, full compliance, and aesthetic-focused support, Aesthetix CRM lets you focus on what you do best: delivering amazing results to patients.
Ready to see the difference? Book a demo today and let us show you how we can transform your front office.
