Creating a robust and competitive landing page takes a lot of work. It’s not an easy task; performance depends on how you make the most of the vital elements to every landing page. While there’s no standard way of creating landing pages, there are several basics to building a powerful one.
Almost all landing pages have several elements that make them excellent. By knowing the anatomy of a good landing page, you can always ensure that you have an effective page. Here are five elements that will help you make an effective landing page.
1. Compelling Headline
The headline or title is the first line a reader sees on the web page. It’s there to grab the attention of the audience and offer the value that the reader seeks. You want to be clear and deliberate with the message you want to say through a compelling headline.
A captivating headline is the first element to capture attention. Don’t waste this space by making it a standard ad message. Instead, make your value proposition clear and easy to understand. This part should tell visitors exactly what they will get from the offer.
Your aesthetic practice’s value proposition should be included within 50 to 60 characters to fit perfectly on almost all mobile devices. Consider using power words, which are specific words that trigger motives in people to buy. Revamp the heading and change it to something bolder. Make every visitor curious and bring them to the page. That’s how you begin.
Create curiosity in your reader’s mind, but don’t make it too annoying. Headlines that give the right amount of information are the most compelling ones.
2. Add Striking Imagery and Media
Visuals are powerful tools that include graphic images, videos, or infographics. Make a striking addition to your headlines with images. This engages users with your message at first glance.
Choosing the right kind of media, whether an image or a video, depends on what type of product or service you offer. For example, if you are selling a laser hair removal package, you want to select images of the devices as well as before and after images.
Including images or videos make you more credible and trustworthy. They help in giving your visitors a visual of what to expect. Use them, but be realistic and not overly persuasive. A good practice is segmenting your page into the hero section, middle content, and footer.
In making your images, use a hero shot. This is a high-quality photo showing your most valuable product, usually one you took yourself. This will show off your product, and customers will get an idea of your offer.
Use single images that make a statement. Single images attract attention and convert leads more effectively than thumbnails, carousels, galleries, and slideshows. A hero image should be your primary focus.
3. Write Engaging Copy
Many people think that copy is just an afterthought on a landing page; this is not true. Your content is the backbone of your marketing campaign. In essence, your text is the foundation of everything else. It helps to drive conversions and builds credibility.
It guides your user to take action. A call-to-action should be clear, concise, and actionable. What do you want your leads to do? How will they benefit?
Before you begin writing, understand your audience first. Understand what pain points they have and what they want. Your story should be specific to your target audience. Your story is unlike anyone else’s. Tell that story and thank your customers for deciding to take action.
Your main aim is conversion. Your keywords should match your target audience’s expectations. Create a great introduction. It lets you present your irresistible proposition using a convincing way. Your tone should be thoughtful but direct. The language you use must be understandable, and it should be in simple conversational English.
4. Add Social Proof
The usage of social proof is an excellent technique to make potential patients believe in the trustworthiness of your product or service. It works best when others approve of your services, proving that you are worthy of their trust.
Business experts often say that displaying testimonials can boost your conversion rate by up to 600%. A testimonial is a concise and genuine statement by an existing or previous client expressing satisfaction with your products and work. A positive endorsement from satisfied customers can significantly affect your conversion rates. Many clients use Google Reviews in their landing page designs.
For your brand, showcase recognition from various industry awards or press mentions you’ve received. These all help to create a positive impression for the brand and persuade potential customers to make a purchase.
5. Utilize a Strong, Memorable Call To Action
For a successful business, you must know how important a call to action (CTA) is. First, it points out what you want your lead to do. It tells them what they need to do and where to click to complete any action.
Your CTA should always be prominent, regardless of whether you place it at the top or bottom of your webpage. Likewise, your design should never compete with your priority. Here are some best practices you should remember when you utilize your buttons.
While many businesses fail to provide a clear and compelling call to action, this simple mistake can be easily rectified. Your objective for this page is to motivate users to take the action you designed for them.
An interactive button that clearly shows your intentions is the best way to invite clicks. Whether it is a sign-up or browse now option, it should be visible, and there should be no doubt about what you want your users to do.
Your calls are done in the time of need. Don’t wait for customers to look all over the place. Instead, design your calls to action on the most critical parts of your webpage, and make sure they stand out.
Build Powerful Landing Pages With These Tips
Not all pages are created equal. To maximize the potential of your landing page, you must create a targeted, highly effective, and optimized setup. Don’t be generic; have a specific plan in mind.
Your main goal is to convert your leads into paying customers. Master the basics of a well-designed, high-performing, and optimized website. No matter how small or big, your marketing budget is, it’s a worthy investment that will bring you results.
Remember, you don’t have to be a fantastic marketer or graphic designer to have a great landing page. Aesthetix CRM makes it easy with our landing page builder to launch complete funnels in hours for your medical spa or plastic surgery practice. Get started today!