Illume Analytics

Illume Analytics is an intelligence platform built specifically for the wellness and medical aesthetics industry. Rather than asking practice owners to build reports, it ships pre-built templates across revenue, marketing, patient experience, and operations, and benchmarks a practice against industry averages so the numbers have context.

Its AI analyst, Ava, answers questions about your own data in plain language, which removes the wait between having a question and getting a report. Illume connects to the systems practices already run, including EMRs such as Zenoti, Nextech, PatientNow, Boulevard, 4D EMR, Cerbo and Sympla, alongside payroll and accounting. The company rebranded from InsightX in March 2026 alongside a pre-seed round led by Keyhorse Capital and Cintrifuse Capital.

As an Aesthetix CRM Certified Partner, Illume gives practices a way to see marketing and patient engagement data next to the clinical and financial picture, so campaign performance is measured against what actually happened in the practice rather than in a separate report.