Designed for HIPAA-Compliant Use

The HIPAA-Compliant CRM Built for Medical Aesthetics

Aesthetix CRM is built for medical aesthetics, where marketing meets protected health information. Sign a Business Associate Agreement, configure your account properly, and run your lead follow-up and patient marketing on infrastructure designed for HIPAA-compliant use.

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Trusted by Medical Aesthetics Practices Nationwide

How It Works

How Compliance Works at Aesthetix

HIPAA compliance is never automatic with any software. It comes from the right agreements, the right infrastructure, and the right configuration working together. Here is how that looks with Aesthetix CRM.

STEP 01

Sign Your BAA

Request your Business Associate Agreement with a quick e-sign flow, backed by a chain of BAAs between Aesthetix CRM and every infrastructure provider that handles your data.

STEP 02

Configure & Train

Set up user access controls and consent-aware workflows during onboarding, and align your team on their shared security responsibilities.

STEP 03

Market With Confidence

Run lead follow-up and patient campaigns on a platform where data is encrypted at rest and in transit and conversations are stored in a HIPAA-compliant manner.

Team Inbox6 unread
AB
Ava Bennett10:59

Absolutely! We offer IV drips…

1
ML
Marcus LeeJul 8

Is the Botox special still on?

5
PS
Priya ShahJul 2

Hi there! This is Natalie…

CN
Chloe NguyenJun 24

We charge $15 per unit for…

DR
Diego RamosJun 19

Can I reschedule my consult?

HC
Hannah ColeJun 11

Thanks, see you Tuesday!

AB
Ava BennettInstagram DM
Hi! Do you offer anything for low energy?
Hi Ava! I’m Natalie, your Patient Concierge. We offer IV drips and hormone therapy to boost energy. Want to come in for a consult?
Yes please! Do you have anything this week?
Of course! Here’s my calendar, grab whatever time works best: book.aesthetixcrm.com
Replied by AI · booking link sent
Type a message…

Secure Conversations

Patient Conversations, Stored Securely

SMS, email, and social messages land in one inbox and are stored in a HIPAA-compliant manner with encryption. Because standard channels like SMS have inherent transmission limits, Aesthetix supports the patient-consent framework practices use to text compliantly.

  • Conversations stored with HIPAA-compliant encryption
  • Patient communication-preference & consent framework
  • Access controls over who sees which conversations
Lead NurturePublished
New Lead CreatedTrigger
+
Email #1Day 1
Welcome + booking link
+
SMS #1Business Day 1
Personal text follow-up
+
Phone CallBusiness Day 1
Task for the front desk
+
Is Lead Status Booked?
Lead
If status is “Lead”
Other
No conditions met

Consent-Aware Automation

Automation With Consent Built In

Nurture sequences, reminders, and campaigns run with opt-in consent and opt-out handling built into the workflow layer, including A2P-registered texting with compliant opt-in language.

  • Opt-in consent captured at the form level
  • Automatic opt-out handling across SMS and email
  • A2P-registered texting for deliverability and compliance
Lead → Patient Pipeline59 opportunities
Lead
3$500
AB
Ava Bennett
Google Ads$500
ML
Marcus Lee
Inbound call
PS
Priya Shah
Chat widget$500
Booked
33$24,750
CN
Chloe Nguyen
Chat widget$500
JR
Jesse Ruiz
Facebook$500
TM
Tara Moss
Chat widget$750
Consult
8$5,450
KV
Kevin Vale
Chat widget$500
DR
Diego Ramos
Referral$900
Patient
13$55,250
HC
Hannah Cole
Chat widget$1,250
AO
Andre Ortiz
Google Ads$2,100

Data Off Spreadsheets

Lead Management Without the Spreadsheet Risk

Patient and lead data stays encrypted, access-controlled, and auditable inside the platform instead of in exported spreadsheets, personal phones, and sticky notes.

  • Data encrypted at rest and in transit
  • Role-based access for staff accounts
  • One system of record for lead and patient info
Contact DetailsActivity
JE
Jordan Ellis
google adslaser skin
Contact Created
Source: Google Ads Form
Today · 1:33 PM
Form Submitted
Google Ads · Laser Skin
Today · 1:33 PM
Page Visited
/laser-skin-resurfacing/
Today · 1:32 PM
Email Opened
Your consult details
Yesterday · 9:04 AM
Call Connected
Outbound · 3m 12s
Mon · 4:20 PM
First Touch
Google Ads
Latest Touch
Referral

The BAA Chain

Compliance Through the Whole Stack

Your BAA with Aesthetix CRM is supported by BAAs between Aesthetix and each infrastructure provider that touches your data, so the compliance story holds from the form fill to the database.

  • BAA chain across every infrastructure provider
  • Server-side encryption with managed keys
  • Attribution and reporting without exposing PHI

Your Compliant Growth Stack

Works With the EMRs Practices Trust

Aesthetix CRM is the marketing and communication layer beside your EMR: clinical records stay in the clinical system, while lead follow-up, campaigns, and attribution run on a platform designed for HIPAA-compliant use.

HIPAA-CompliantTwo-Way SyncReal-Time Updates
ZenotiZenoti
BoulevardBoulevard
MangomintMangomint
MeevoMeevo
AestheticsProAestheticsPro
Corral DataCorral Data
ModMedModMed
NextechNextech
PatientNowPatientNow
4D EMR4D EMR
DrChronoDrChrono
CherryCherry

What Practice Owners Are Saying

Frequently Asked Questions

Is Aesthetix CRM HIPAA compliant?

Aesthetix CRM can be used in a HIPAA-compliant manner and is designed for this use. Compliance is conditional: it requires a signed Business Associate Agreement, proper account configuration, and your practice upholding its own security responsibilities. Our full HIPAA compliance overview covers the details.

Do you sign a Business Associate Agreement (BAA)?

Yes. If your practice is a Covered Entity and will process PHI in Aesthetix CRM, a signed BAA is required. Request one by emailing support@aesthetixcrm.com for an e-sign link. Your BAA is backed by a chain of BAAs between Aesthetix CRM and each infrastructure provider that handles your data.

Is texting patients through the CRM HIPAA compliant?

SMS, email, and social messages are standard (non-secure) communications: they're stored in the platform in a HIPAA-compliant manner, but the security of SMS transmission itself can't be fully guaranteed by any provider. Practices handle this by establishing patient communication preferences and consent. Aesthetix supports that framework, and our compliance overview includes consent guidance.

Are the AI features HIPAA compliant?

AI features are not approved for processing Protected Health Information. They're designed for productivity and communication assistance, and PHI should not be entered into AI chats or prompts. We maintain BAAs with our AI vendors and continually review safeguards as guidance evolves.

What is my practice responsible for?

HIPAA compliance is shared. Aesthetix CRM provides the infrastructure, encryption, and agreements; your practice is responsible for proper configuration, user access management, staff training, and using features consistent with your own policies. The compliance overview lists these responsibilities in full.

Full details, the patient-consent template, and the BAA process live in our HIPAA Compliance Overview and Data Processing Agreement. Exploring the whole platform? Start with the med spa software overview.

Talk Through Compliance on a Demo

Book a demo and we'll walk through the BAA, configuration, and how aesthetic practices run compliant lead follow-up and marketing on Aesthetix CRM.

Start Growing Your Practice

Join aesthetic practices of all sizes using Aesthetix CRM to accelerate practice growth.