Author

Eric Dunn

CEO & Co-Founder, Aesthetix CRM

Eric Dunn is the co-founder and CEO of Aesthetix CRM, the CRM and marketing automation platform built for medical spas, plastic surgeons, and dermatology practices. A digital marketing strategist with an MBA from Clemson University and a Google Ads and Analytics certified background in lead generation, email marketing, and SEO, Eric has spent his career helping aesthetic practices capture, convert, and retain patients through better systems: from lead attribution and SMS compliance to front-desk automation. He is based in Greenville, South Carolina.

Practice growth marketing
CRM & marketing automation
Lead generation & attribution
SMS/TCPA compliance

Articles By Eric Dunn

Marketing

Google Changed the Rules on Reviews: What It Means for Your Practice

Learn more about how Google Reviews have changed based on 2026 updates, and how Aesthetix CRM is changing to support compliant practices.

Med Spa

How to Build an Aesthetic Practice Software Stack

Review our guide to learn how to build the best aesthetic practice software stack that includes EMR, CRM, inventory, accounting, and more.

Dermatology

The Complete Guide to Evaluating EMRs for Your Med Spa & Plastic Surgery Practice in 2025

Compare top EMR platforms for medical spas & plastic surgery: PatientNow, Zenoti, Nextech & more. Learn what is the best for your practice!

Dermatology

Top 5 Dermatology Marketing Agencies

Discover the top 5 dermatology marketing agencies that drive real results for medical and cosmetic dermatology practices.

Marketing

When to Invest in Med Spa Marketing Software

Learn when to invest in med spa marketing software. Discover revenue milestones, key features, and timing strategies

Marketing

How to Build Your Med Spa Marketing Plan

Learn how to create effective marketing strategies to enhance client engagement with a med spa marketing plan.

Med Spa

How to Define a Med Spa Sales Process

Learn how to define an effective med spa sales process using Aesthetix CRM’s pre-built pipeline & automation to convert more leads into patients.

Marketing

3 Reasons Why Aesthetix CRM is The Best Med Spa Software

Discover why Aesthetix CRM is the best med spa software with marketing tools, EMR integrations, and support to help your practice grow.

Marketing

Essential Strategies for Effective Cosmetic Surgery Digital Marketing

Discover key strategies to enhance your cosmetic surgery digital marketing. Boost engagement and attract more patients.

Marketing

Top Reasons Your Med Spa Leads Are Not Converting Into Patients

Learn why many practices struggle to convert med spa leads into patients and the solutions to increase your conversion rates today!

Marketing

Top 4 Medical Marketing Agencies in the US

Discover the top 4 medical marketing agencies for med spas, plastic surgeons, dermatologists, and cosmetic dentists.

Plastic Surgery

3 Features That Make Aesthetix CRM the Best Plastic Surgery Software

Learn more about the top 3 features that make Aesthetix CRM the best plastic surgery software on the market.

Marketing

Aesthetix CRM vs. The Competition: Text Message Marketing

Evaluate text message marketing providers for your med spa or plastic surgery practice. Learn what makes a great solution for sms marketing.

Med Spa

Med Spa CRM or EMR: What’s the Difference?

Discover the key differences between Med Spa CRM and EMR software. Learn how these tools work together to streamline your med spa's success.

Software

What’s Coming to Aesthetix CRM in 2025

Learn more about all the software updates, integrations, and more coming to Aesthetix CRM in 2025.

Med Spa

Lead Generation for Med Spas

Effective lead generation for med spas is essential to the success of any practice. Learn how to get more quality leads.

Marketing

Med Spa Software Comparison: Growth99+ vs. Aesthetix CRM

Learn more about the differences and features of Growth99 and Aesthetix CRM. See how these software can help your practice grow.

Marketing

The Top 3 Marketing Agencies For Plastic Surgeons

Check out our quick evaluation of the top three marketing agencies for plastic surgeons in the United States.

Marketing

Effective Ideas For Boosting Your Practice With Med Spa Ads

Learn more about a couple of ideas for growing your practice revenue with med spa ads on social media and search platforms.

Marketing

SMS Compliance Checklist for Aesthetic Practices

Are you using SMS marketing for your med spa or plastic surgery practice? Check out our SMS compliance checklist.

Marketing

How Automation Can Improve Med Spa Operations

Automation can improve med spa operations by ridding you of tedious tasks so you can spend more time growing your practice.

Marketing

5 Common Market Research Methods For Med Spas You Should Try

Common market research methods for med spas include social media listening, market research, and customer feedback.

Marketing

3 Med Spa Content Marketing Ideas to Get You Started

Check out our 3 med spa content marketing ideas to get your story telling juices going and start engaging your audience.

Marketing

How to Improve Your Customer Loyalty With a Med Spa CRM

Customer loyalty is one of the most important factors in a solid med spa marketing program. Learn how to use a med spa CRM to improve it!

Marketing

3 Ways To Improve Customer Segmentation Marketing Campaigns

Customer segmentation marketing campaigns help you deliver personalized, relevant, and targeted messages to convert more leads into patients.

Marketing

Med Spa Startups – A Guide to Marketing at Launch

Med spa startups need effective marketing plans to attract target customers, generate leads, and win new patients at launch.

Marketing

How To Build A Customer Success Team For Your Med Spa Business

Build a customer success team for your med spa business to increase patient satisfaction, retention, and growth.

Marketing

How To Create A Social Media Content Calendar For Your Med Spa

Learning how to create a social media content calendar for your med spa will help you consistently share high-performing posts.

Marketing

5 Benefits For Hosting An Event For Your Med Spa

Hosting an event for your med spa is an excellent way to build publicity, meet your customers, and increase your brand recognition.

Marketing

Top 5 Marketing Agencies for Med Spas

Evaluating a marketing agency for your med spa? Check out our list of the top 5 marketing agencies for med spas.

Marketing

How Aesthetic Practices Should Use Automated Drip Campaigns

Learn more about how the top aesthetic practices are using Aesthetix CRM to power their automated drip campaigns.

Marketing

The Complete Guide to Opt-In Text Messaging Laws & Strategies

Getting started with SMS marketing at your aesthetic practice? Learn more about opt-in text messaging laws and strategies.

Marketing

5 Elements For An Effective Landing Page

Learn more in this blog about the 5 essential elements for creating an effective landing page to market your practice's services.

Marketing

Email Marketing Tips to Improve Your Open & Clickthrough Rates

Check out our six email marketing tips for improving your open rates and clickthrough rates at your aesthetic practice.

Marketing

4 Marketing Automation Ideas For Your Med Spa Practice

Thinking about using marketing automation in your med spa practice? Learn more about our top marketing automation ideas for med spas.

Marketing

Think Again on MailChimp & Constant Contact Email Marketing for Med Spas

Learn more about why MailChimp and Constant Contact are not the best solutions in email marketing for med spas.

Marketing

Marketing Software is Important for Plastic Surgery Lead Generation

Are you evaluating different marketing software for your plastic surgery practice? Learn more about what to look for in a CRM platform.

Featured

Top 3 Online Booking Platforms for Medical Spas

Are you looking for an online booking and patient charting platform for your med spa? Learn more about the top 3 online booking platforms.

Marketing

3 Tips for Evaluating Your Plastic Surgery Marketing Agency

Choosing a plastic surgery marketing agency? Learn more about what to look for with our 3 tips for evaluating your next agency.

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