Author
CEO & Co-Founder, Aesthetix CRM
Eric Dunn is the co-founder and CEO of Aesthetix CRM, the CRM and marketing automation platform built for medical spas, plastic surgeons, and dermatology practices. A digital marketing strategist with an MBA from Clemson University and a Google Ads and Analytics certified background in lead generation, email marketing, and SEO, Eric has spent his career helping aesthetic practices capture, convert, and retain patients through better systems: from lead attribution and SMS compliance to front-desk automation. He is based in Greenville, South Carolina.
Med Spa
New benchmark data on 1.1 million bookings shows half happen outside business hours, weekends convert with fewer messages, and the follow-up tail runs far past 30 days.
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Med Spa
The step-by-step guide to opening a med spa: legal structure, finding a medical director, startup costs, licensing, staffing, tech stack, and pre-opening marketing.
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Med Spa
What the best medical spa software actually needs: a feature checklist, the questions to ask every vendor, pricing models, and the red flags to avoid.
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Marketing
Learn more about how Google Reviews have changed based on 2026 updates, and how Aesthetix CRM is changing to support compliant practices.
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Med Spa
Review our guide to learn how to build the best aesthetic practice software stack that includes EMR, CRM, inventory, accounting, and more.
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Dermatology
Compare top EMR platforms for medical spas & plastic surgery: PatientNow, Zenoti, Nextech & more. Learn what is the best for your practice!
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Dermatology
Discover the top 5 dermatology marketing agencies that drive real results for medical and cosmetic dermatology practices.
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Marketing
Learn when to invest in med spa marketing software. Discover revenue milestones, key features, and timing strategies
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Marketing
Learn how to create effective marketing strategies to enhance client engagement with a med spa marketing plan.
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Med Spa
Learn how to define an effective med spa sales process using Aesthetix CRM’s pre-built pipeline & automation to convert more leads into patients.
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Marketing
Discover why Aesthetix CRM is the best med spa software with marketing tools, EMR integrations, and support to help your practice grow.
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Marketing
Discover key strategies to enhance your cosmetic surgery digital marketing. Boost engagement and attract more patients.
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Marketing
Learn why many practices struggle to convert med spa leads into patients and the solutions to increase your conversion rates today!
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Marketing
Discover the top 4 medical marketing agencies for med spas, plastic surgeons, dermatologists, and cosmetic dentists.
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Plastic Surgery
Learn more about the top 3 features that make Aesthetix CRM the best plastic surgery software on the market.
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Marketing
Evaluate text message marketing providers for your med spa or plastic surgery practice. Learn what makes a great solution for sms marketing.
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Med Spa
Discover the key differences between Med Spa CRM and EMR software. Learn how these tools work together to streamline your med spa's success.
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Software
Learn more about all the software updates, integrations, and more coming to Aesthetix CRM in 2025.
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Med Spa
Effective lead generation for med spas is essential to the success of any practice. Learn how to get more quality leads.
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Marketing
Learn more about the differences and features of Growth99 and Aesthetix CRM. See how these software can help your practice grow.
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Marketing
Check out our quick evaluation of the top three marketing agencies for plastic surgeons in the United States.
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Marketing
Learn more about a couple of ideas for growing your practice revenue with med spa ads on social media and search platforms.
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Marketing
Are you using SMS marketing for your med spa or plastic surgery practice? Check out our SMS compliance checklist.
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Marketing
Automation can improve med spa operations by ridding you of tedious tasks so you can spend more time growing your practice.
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Marketing
Common market research methods for med spas include social media listening, market research, and customer feedback.
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Marketing
Check out our 3 med spa content marketing ideas to get your story telling juices going and start engaging your audience.
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Marketing
Customer loyalty is one of the most important factors in a solid med spa marketing program. Learn how to use a med spa CRM to improve it!
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Marketing
Customer segmentation marketing campaigns help you deliver personalized, relevant, and targeted messages to convert more leads into patients.
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Marketing
Med spa startups need effective marketing plans to attract target customers, generate leads, and win new patients at launch.
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Marketing
Build a customer success team for your med spa business to increase patient satisfaction, retention, and growth.
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Marketing
Learning how to create a social media content calendar for your med spa will help you consistently share high-performing posts.
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Marketing
Hosting an event for your med spa is an excellent way to build publicity, meet your customers, and increase your brand recognition.
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Marketing
Evaluating a marketing agency for your med spa? Check out our list of the top 5 marketing agencies for med spas.
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Marketing
Learn more about how the top aesthetic practices are using Aesthetix CRM to power their automated drip campaigns.
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Marketing
Getting started with SMS marketing at your aesthetic practice? Learn more about opt-in text messaging laws and strategies.
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Marketing
Learn more in this blog about the 5 essential elements for creating an effective landing page to market your practice's services.
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Marketing
Check out our six email marketing tips for improving your open rates and clickthrough rates at your aesthetic practice.
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Marketing
Thinking about using marketing automation in your med spa practice? Learn more about our top marketing automation ideas for med spas.
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Marketing
Learn more about why MailChimp and Constant Contact are not the best solutions in email marketing for med spas.
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Marketing
Are you evaluating different marketing software for your plastic surgery practice? Learn more about what to look for in a CRM platform.
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Featured
Are you looking for an online booking and patient charting platform for your med spa? Learn more about the top 3 online booking platforms.
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Marketing
Choosing a plastic surgery marketing agency? Learn more about what to look for with our 3 tips for evaluating your next agency.
Read MoreJoin aesthetic practices of all sizes using Aesthetix CRM to accelerate practice growth.
